It was President Eisenhower who said: “I have two kinds of problems: the urgent and the important. The urgent are not important…the important are never urgent.”

For many of us desk-workers, receiving 100 emails a day is pretty much standard. Add to that 20 calls, quite a few texts; and then some more calls and texts to follow up on the email sent earlier in the day. I should admit that I feel quite satisfied when I “clean” my inbox, having answered to all the calls and emails, responded to all the messages. Do you? Do you feel like you have had a very productive day after such cleaning?

If you took a moment to make a rough calculation about how much of your time you allocate to task management, and how much of it to new projects, big goals, and breakthroughs; what would be the outcome of your calculation? 50/50? 60/40? 90/10? 100/0?

The moment I left my corporate job and started as an independent coach, I became the CEO of my own business…as well as the administrator, the accountant, the content producer, the author, the salesperson, the marketer, the editor. I had no idea how much of my time and energy would get spent on the daily management of my business. While it still gave me immense pride to be a hands-on business owner, the time I spent on tasks was not in line with my business purpose – to help others shift their focus to re-ignite their lives through my coaching. Taking inspiration from President Eisenhower, I wrote down all my goals, as well as all my tasks, and did an Urgent vs Important categorization, prioritized my work, and intentionally dedicated 70 per cent of the last month to helping others shift their focus to re-ignite their lives through my coaching. The result? 25% increase in my coaching sessions in just one month and 30 articles written in 30 days.

And you? Do you feel like identifying your Urgent and your Important?

Let me know about your thoughts on this in the comment section below and share this post with people you believe will benefit from it.  

Have a great day!   

Ferruh Tumer